What is SEO?
SEO is the acronym for Search Engine Optimization, which is the process of optimizing a website for prominent inclusion and ranking by the web’s major search engines.
How does it affect my business?
Most internet users locate the websites and information they need via one of the major search engines, among which the most widely used is Google but Yahoo and Bing are also major players. If your business does any sales, marketing, or lead generation on the internet it will benefit from paying close attention to search engine optimization.
An attractive yet poorly optimized website is like a pretty billboard in the middle of the desert. Few will ever see it. So what can you do about it?Read more »
Social Media Trends
Did you know that of all the time internet users spend online, 41% on average is spent on Facebook alone? Surprised? Well, that begs the question: are you going to ignore that part of the web where your online customers spend most of their time?
Your business can advertise all over the web, but if it fails to connect to consumers via social media or recognizes the importance of monitoring and maintaining its online reputation the end result can deal a significant blow to your bottom line.
Over the years I have identified myriad businesses that propped up Facebook pages and just let them sit there in the hope visitors would simply “show up” magically. By now I trust many of them have decided that social media is a big waste of time, which is a big mistake!Read more »
By the end of 2011 the shipments of smart phones finally surpassed that of computers.
Make no mistake and come to grips with the fact that the internet experience is becoming primarily a mobile one.
Laptops and netbooks are rapidly losing ground to tablet pc’s like Apple’s iPad and powerful smart phones like the iPhone and Android. Consumers want to be able to access data whenever and wherever they are and this new generation of devices is helping them do that.
Internet users already report spending more than a third of their total time spent online on a mobile device and this is just the beginning. So how does that affect your business’ internet marketing operations?Read more »